This article details what admins need to know about Hustle and 10DLC.
Note: Specifics surrounding 10DLC are still being developed. Any of the information below is subject to change.
Skip to:
- What is 10DLC?
- What is The Campaign Registry?
- What are 10DLC brands?
- What are 10DLC campaigns?
- What is Campaign Verify?
- Frequently Asked Questions
What is 10DLC?
10DLC is a new messaging standard introduced by major US carriers. 10DLC only applies to organizations messaging in U.S. and U.S. territories using 10-digit long code phone numbers.
Carriers have introduced this set of standards and registration processes as part of 10DLC to better understand who is texting audiences and what is being sent across the networks.
What is The Campaign Registry?
The Campaign Registry (TCR for short) is the third-party, chosen by carriers, that will manage 10DLC registration.
TCR Vetting Partners review registered brand and campaign registrations. More on brands and campaigns below.
What are 10DLC brands?
For the purposes of 10DLC, a brand is defined as a legal entity with an Employer Identification Number or EIN. A brand is registered to inform carriers who is sending traffic to their subscribers.
For instructions on how to register TCR brands, see How do I register for 10DLC with Hustle?
What are 10DLC campaigns?
For the purposes of 10DLC, campaigns are defined as the use-cases or the kinds of messages brands text to audiences. (e.g. Public Service Announcements, Political, Higher Education, etc.)
Campaigns are registered to inform carriers what type of traffic is being sent to their subscribers. For instructions on how to register TCR campaigns, see How do I register for 10DLC with Hustle?
What is Campaign Verify?
Campaign Verify (CV) is a TCR Vetting Partner through which which some political entities can register. Registering with CV qualifies an entity for higher rates of throughput. Any candidate, party, PAC, or other political committee that is a 527 tax-exempt organization and registered with the Federal Elections Commission (FEC) or a State, Local, or Tribal Election Authority is eligible to register with Campaign Verify.
Eligible entities can register through Campaign Verify at their website. After registering with Campaign Verify, they will provide you with a Campaign Verify token which is then used in Hustle during Brand registration.
Note: 501(c)4 organizations are NOT eligible for Campaign Verify
Frequently Asked Questions
Skip to:
- How long will it take to register my brand?
- How long will it take my campaign to be approved?
- Does this impact my integrations?
- What is a TCR Score?
- Can I register multiple brands for my account?
- Can I register multiple campaigns for my account?
- How do I sign up for beta brand registration?
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Will I be able to see my TCR score?
How long will it take to register my brand?
Once information is submitted to TCR via Hustle, brands can be registered typically in under 10 minutes.
How long will it take my campaign to be approved?
As of January 26, 2023, all newly registered TCR campaigns were made subject to manual review by the downstream Direct Connect Aggregator (DCA) and are placed in Pending status until this review is completed. The Pending status will show on the TCR Compliance page, and will change to Approved once the review is complete. Campaigns pending approval will not be available to apply to groups or to the Broadcast inbox until they are approved.
We expect campaigns to be approved within one business week, but approval could take longer.
What is a TCR Score?
Once brands are verified with TCR, they'll be reviewed by additional third parties called Vetting Partners who will provide a "score" to TCR.
Some carriers will use this TCR Score to determine how many messages (throughput) the brand will be able to send in a given period of time. This TCR Score is sometimes referred to as the trust score.
Can I register multiple brands for my account?
Yes, in Hustle, admins will be able to register multiple brands for their accounts.
Can I register multiple campaigns for my account?
Yes, in Hustle, admins will be able to register multiple campaigns for their accounts.
Can I obtain more than one token from the same CV Token submission?
Yes! There is a way to obtain more than one token from the same CV Token submission. First, ensure Multi-Factor Authentication (MA) is activated by logging into your account, clicking on your name (upper right), and selecting “Enroll in MFA.” Once MFA is setup, you will have the ability to generate more than one token per approved submission.
Simply click “Create an Authorization Token” as many times as needed, at no additional cost.
If you or the vendor need assistance with those steps you’ll need to be in touch with CV’s support team: support@campaignverify.org
Will I be able to see my TCR score?
Yes, admins will be able to see their TCR scores in the Hustle Admin Panel on the TCR Brand table. For more information, see How do I register for 10DLC with Hustle?