Below are some best practices that will help you build relationships, boost reply rates and increase conversion with Hustle. The most important thing to remember is that the magic of testing with Hustle is in real people talking to real people.
🌟 Top 10 Best Practices 🌟
- Treat groups as communities (or lists of people) that you are reaching out to over time through a series of goals. The best way to structure Hustle is to have more goals and fewer groups.
- Set your groups and inboxes by geography so your contacts receive texts from a real, local phone number that they will recognize. Take it a step further and contacts' local time zone via broadcast to send messages at an appropriate hour no matter where a contact lives.
- Make your scripts are as short as possible — think the length of a tweet. Shorter scripts that end in a question get the most replies.
- Respond quickly for great results! We crunched the numbers and our analysis showed a 20% higher secondary reply rate where agents reply in the first 20 minutes after the contact replies! Use keyword automations to respond even faster during the busy times.
- Mix it up. Think about how to keep a thread and relationship fresh and exciting. Use more than just text by adding media like custom images, trendy GIFs, or Video Clips.
- Leave some details and information for response scripts so you can engage in a 2-way conversation and build a relationship with your supporters over text.
- Refrain from using links in the initial messages to your contacts. Initial messages with links can sometimes be flagged as spam and some carriers may stop them from going through. Try engaging with your contacts first and then send a link later on in the conversation.
- Do not use any of the following language in your scripts as they can lead to higher filtration:
- mention of bank accounts
- '$$$'
- Any terms related to illegal substances: Marijuana, Cannabis, CBD, THC, Prescription drugs, Vaping
- "S.H.A.F.T." content: Sex, Hate, Alcohol *, Firearms *, Tobacco **
* Firearms and Alcohol traffic is allowed on Short Code, and Long Code, as long as proper age gating procedures are in place.
* While Tobacco traffic is prohibited on Toll Free, it is allowed on Short Code, or Long Code, as long as proper age gating procedures are in place. Additionally, vaping is prohibited on all channels.
- Do not use url shorteners. Phone carriers filter messages with shortened urls and an incredibly high rate, assuming they are spam.
Here is a list of commonly spammed short link generators:
- bc.vc
- bit.ly
- budurl.com
- clicky.me
- goo.gl (Google Drive links are also disallowed)
- Is.gd
- lc.chat
- s2r.co
- soo.gd
- tiny.cc
- tinyurl.com - Have fun with Hustle! When you draft scripts that you’d want to receive and create a fun environment for your organizers, you’ll love Hustle and so will the people getting your messages.