This article provides our recommendations for which TCR campaign use case will deliver the best throughput (sending speed) for your brand, and explains which TCR campaign use cases are available to different brand entities.
- For more information about 10DLC see: What is 10DLC?
- For more information about how 10DLC affects messaging with Hustle see How does 10DLC affect my messaging?
- For instructions on how to apply TCR campaigns, see How do I apply TCR campaigns?
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Which TCR campaign should I choose for my brand?
Campaign use cases will determine the throughput (sending speed) that is allowed by carriers for that campaign. The available TCR campaign use case options are dependent on the tax exempt status of the registered brand. Below are Hustle's recommendations for the best use case to optimize sending speed for your brand.
501c3 Nonprofit Clients
We recommend that 501c3 brands select the following use case:
- If brand TCR score is 50 or above, register a Mixed* campaign.
- If brand TCR score is below 50, register a Charity** campaign.
*Contains Sub Use-Cases
**Requires an additional 3-5 days for carrier approval
501c4, 501c5, & 501c6 Clients
We recommend that 501c4, c5, and c6 brands register a Mixed* campaign.
*Contains Sub Use-Cases
Political Clients (527s, PACs, FEC-registered committees)
For political brands, we recommend that you apply for a Campaign Verify token. After applying the token to your brand, we recommend registering a Political** campaign.
**Requires an additional 3-5 days for carrier approval
Please see How do I register my Political Campaign for 10dlc? for more details on political registration.
For other types of brands, we highly recommend choosing the Mixed campaign. With the Mixed campaign, brands will need to select at least two and up to five sub use cases, which reflect the other standard campaigns. This way, Mixed campaigns operate like five campaigns in one.
Registering a TCR campaign use case that does not align with your brand / messaging purpose may result in a Rejection. If you are unsure or have any questions about the best choice for your brand, you can email your Customer Success Manager or support@hustle.com.
What are the different TCR campaigns?
The available TCR campaign use case options are dependent on the tax exempt status of the registered brand. There are two broad types of campaigns available that use TCR scores in different ways:
- Standard Campaigns: Standard campaigns are pre-approved by carriers so there are no delays in registration for brands that qualify. Qualification for standard campaigns is determined by the brand’s tax status (e.g. 501(c) designation, “For Profit”, Governments et al.). The throughput available via standard campaigns is heavily influenced by the TCR Score of the brand. The higher the TCR Score, the more messages brands can send over a given period of time.
- Special Campaigns: For Special Campaigns, AT&T ignores the trust score while T-Mobile does not for most use cases. Availability is determined by the brand’s tax status (e.g. 501(c) designation, 527, “For Profit” et al.)
Standard Campaigns
- 2FA: Any authentication or account verification such as OTP
- Account Notification: Notifications about the status of an account or related to being a part of an account
- Customer Care: Support, account management, and other avenues of customer interaction
- Delivery Notification: Information about the status of a delivery
- Fraud Alert Messaging: Messaging about potentially fraudulent activity such as spending alerts
- Higher Education: Message campaigns from colleges, universities, and other education institutions
- Polling & Voting: For conducting polling and voting, such as customer surveys. Not for political use.
- Public Service Announcement: PSAs to raise audience awareness about a given topic
- Security Alert: Notification of a compromised system (software or hardware related)
- Low Volume Mixed*: Messaging that may have multiple use cases but only needs very low messaging throughput (ex: test or demo accounts, small businesses).
- Marketing: Communications that include marketing or promotional content (ex: sale notifications, discount codes, etc).
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Mixed*: Any messaging campaign containing 2 to 5 standard use cases.
*Contains Sub Use-Cases
Note: At this time, if you plan on registering a Standard Campaign to use with your brand, we highly recommend choosing the Mixed campaign. With the Mixed campaign, brands will need to select at least two and up to five sub use cases, which reflect the other standard campaigns. This way, Mixed campaigns operate like five campaigns in one.
Special Campaigns
All special campaigns require an additional 3-5 days for carrier approval.
- Agents & Franchises: Brands that have multiple agents, franchises or offices in the same brand vertical, but require individual localized numbers per agent/location/office. Common examples include insurance & real estate agencies.
- Charity*: Communications from a registered Charity / 501(c)(3) Nonprofit aimed at providing help and raising money for those in need. Limited to 501(c)(3) nonprofits.
- Proxy*: Peer-to-peer app-based group messaging with proxy/pooled numbers. Supporting personalized services and non-exposure of personal numbers for enterprise or A2P communications. Examples include companies like Uber, Lyft, Airbnb, Door Dash et al.
- Emergency: Notification services designed to support public safety/health during natural disasters, armed conflicts, pandemics, and other national or regional emergencies. This use case is only approved for government entities and organizations that contract with a city, county, state or federal government. (e.g. Hospital Dispatch, 911 service, et al.)
- K-12 Education: Campaigns created for messaging platforms that support virtual learning and communication between students, teachers, and parents from grades K-12 and distance learning centers. This is not for Post-Secondary schools.
- Political*: Part of an organized effort to influence decision-making of a specific group.
- Social: Communication within or between closed communities. Examples include social media influencers & content creators messaging their followers.
- Sole Proprietor: An unincorporated business owned by an individual. Note: Registering as a Sole Proprietor is not currently supported within Hustle's Admin panel.
- Sweepstake: All sweepstakes messaging
*Contains Sub Use-Cases
At this time we generally do not recommend admins register campaigns using the Agents & Franchises, Proxy or Social special use case campaigns. In addition to unknown wait times for carrier approval, these campaigns were designed for very specific types of customers as shared in the examples above. If your brand does not look like one of the examples shared above, it is likely your campaign will be rejected by carriers after a lengthy delay.