How do I register for 10DLC with Hustle?

This article provides instructions on how Hustle admins can get their accounts registered with The Campaign Registry (TCR) for 10DLC.

Once admins have registered a TCR brand and TCR campaign and the campaign is Approved, they'll need to apply a TCR campaign to the Hustle groups they use to message. TCR Campaign approval typically takes one business week, so plan accordingly and register for 10DLC as early as possible.

For instructions on how to apply TCR campaigns, see How do I apply TCR campaigns?

10DLC only applies to organizations messaging in U.S. and U.S. territories using 10-digit long code phone numbers. For more information about 10DLC and Hustle, see What is 10DLC?

Skip to:

• Who can register for 10DLC with Hustle?
• How do account admins register for 10DLC?
  • How do account admins register brands?
  • How do account admins register campaigns?
• How do organization admins register for 10DLC?
  • How do organization admins register brands?
  • How do organization admins register campaigns?
• How do I add an existing brand?
• How do I delete a TCR brand and TCR campaign?
  • How do I delete a brand?
  • How do I delete a campaign?
• What does my TCR Score do?
• Frequently Asked Questions
  
  • What if organizations in my account represent different brands?
  • Can I use the same brand in different organizations?
  • Can I use the same brands in different accounts?
  • Should I register more than one brand?
  • What if my organization doesn’t have an EIN?
  • What if the EIN I entered doesn't fill in any information?
  • Which industry should I choose?
  • What contact info should I use during registration?
  • How is my TCR Score calculated?
  • Is my TCR Score good?
  • How do I appeal my TCR Score?
  • Can I change my TCR Score?
  • What if I use multiple messaging providers?
  • What if my TCR campaign is pending? 
  • Which TCR campaign should I choose?
  • What are Sub-Use Cases and do I need them?
  • What does it mean to declare age-gated content will be used?
  • What if I'm an agency or reseller messaging on behalf of brands? 
  • How do I use TCR campaigns?
  • Is there a limit to how many brands and campaigns we can register?
  • How do I update a brand with a Campaign Verify token?
  • Can I obtain more than Campaign Verify token from the same CV Token submission?

Who can register for 10DLC with Hustle?

By default, only account admins can register for 10DLC in Hustle. For more information on the different Hustle admin roles, see What are the different Hustle admin roles?

Account admins can configure the settings of their account so organization admins can also register brands and/or campaigns for the organizations they’re admins of.

The following options will be available for account admins:

1. Organization admins can register brands and campaigns specific to their organization
2. Organization admins can register campaigns specific to their organization using account-level brands
3. Account admins can share account-level campaigns with all or only specified orgs.

To configure how organizations register for 10DLC:

1. As an account admin, log in to the Account Overview page and click the Compliance tab > TCR.
   
2. Under TCR settings check the option you want applied to organizations in the account: 
   
   
   • Set permissions for registering organization-level TCR Brands and Campaigns:
     • Allow Organizations Admins to register new Brands and Campaigns: Organization admins can create and register their own brands for their own organizations as well as campaigns for those brands (Affiliate organizations can register their own brands & campaigns if they have a distinct EIN or Tax Identification Number)
     • Allow all organizations to register new campaigns for account-level brands: Organizations (including affiliate-based organizations) can register their own campaigns for brands created at the account level.
   • Choose how to grant access to account-level campaigns:
     • Specific organizations: TCR campaigns registered at the account level will only be available to the organizations specified by account admins. This option may be useful for accounts where only some, but not all organizations should use account-level campaigns
       • To grant a Hustle org. access to account-level campaigns:
         1. Login to the admin panel and search for the org in question.
         2. Click (...) next to the organization's name > Enable TCR campaign Access.
         3. Click Enable TCR Campaign Access to grant the organization access to account-level campaigns.
     • All organizations: All TCR campaigns registered at the account level will be available to every organization in the account.
       • Most accounts may prefer this option where account-level campaigns are available to all organizations in the account.

If you’re unsure of the best option for your team, contact your customer success manager before registering your brands and campaigns for 10DLC. If you do not know who your customer success manager is, contact support@hustle.com

 

How do account admins register for 10DLC?

Account admins register for 10DLC in the Account Overview page.

By default, only account admins can register for 10DLC in Hustle. For more information on the different Hustle admin roles, see What are the different Hustle admin roles?

How do account admins register brands?

To register brands for 10DLC:

1. As a Hustle Account Admin, log in to the Account Overview page and click the Compliance tab > TCR.
   
   
2. Account admins can register TCR Brands or Add Existing Brands that have already been registered via Hustle with TCR. To register a new brand with Hustle, click Add Brand.
   • Per TCR, a brand is defined as a legal entity with an Employer Identification Number or EIN. For more information about brands, see What are 10DLC brands?
   • For instructions on how to add an existing brand, see How do I add an existing brand?
3. Enter the EIN of the entity being registered > Next.
   • Company EIN: The entity's Employer Identification Number. Also known as the entity’s Federal Tax Identification Number.
     
4. Hustle will search the EIN entered and fill in some fields in the brand registration form. Review the information that was filled in for accuracy, and enter the information that's requested in any fields that are missing > click Next.
   
   
   • Legal company name: The legal name of the entity being registered.
     • Admins can use this third-party EIN lookup service to find the exact legal name. Paste the EIN without the hyphen to use the lookup service. (e.g. EIN: 123456789)
   • Business name (if different from legal name): The marketing or DBA name of the brand; the name that audiences would recognize.
   • Display name: The name that will be used in the Hustle product. This name does not impact your TCR Score. 
   • Is your brand a political committee?:
     • Check Yes if the entity being registered is a PAC, 527, or other committee registered with the FEC. A Campaign Verify token is highly encouraged to register entities sending political messages to qualify for higher rates of throughput. For more information about Campaign Verify, see What is Campaign Verify?
     • Check No if the entity is not a “political” committee OR if you do not yet have a campaign verify token. This token can be applied after a brand is registered.
       • Campaign Verify tokens are brand-specific. You will need one Campaign Verify token per brand you register.
       • 501(c)4s are not political committees and do not qualify for campaign verify tokens.  
   • Industry: Choose the industry option that best applies to the entity being registered.
   • Legal formation: Choose the legal formation option that best represents the entity being registered.
     
     • Charity, Non-Profit Organization: This can include any 501(c) or 527 organization (non-profits, labor unions, political campaigns, and issue advocacy organizations).  
     • Private Company: An incorporated business entity such as an LLC that is not publicly traded.
     • Publicly Traded Company: An incorporated business entity traded on a public exchange. A stock ticker is required to register as a Publicly Traded Company.
     • Government: Government agencies
     • Sole Proprietor: An unincorporated business owned by an individual. Note: Registering as a Sole Proprietor is not currently supported within Hustle's Admin panel. 
5. Verify the address that was filled in for accuracy. Enter the info of a point of contact for the entity being registered and click Add brand. We advise using an email and number that is shared across multiple team members to ensure the entity can be reached if needed. (e.g. info@company.com)
   • Contact phone: The contact phone number of the entity being registered.
   • Contact email: The contact email of the entity being registered.
   • Website: The website of the entity being registered.
   • Street address, City, etc.: The mailing address of the entity being registered.
6. The entity registered will now appear on the Compliance tab under TCR Brands.
   • TCR ID: A unique ID, provided by TCR, to identify brands.
   • Company name: The legal name of the entity the brand is registered to.
   • Display name: The display name of the entity the brand is registered to.
   • TCR Score: The trust score that will be used to determine throughput with carriers.
   • Date created: The date the brand was registered.  

Note: The TCR Score is the trust score that will be used to determine throughput with carriers. The TCR Score will show as Pending until registration is complete. Typically, the score will be provided within minutes of registration. If there is an issue with your registration, there may be additional steps required by TCR and their vetting partners to generate your trust score. If you have any questions regarding registration that has been pending for more than 48 hours, contact support at support@hustle.com.

 

How do account admins register campaigns?

Once a brand is registered, admins can register TCR campaigns. TCR will have two classifications of campaigns available:

• Standard Use Case campaigns: The TCR campaigns that'll be available to qualified brands without additional carrier approval.
• Special Use Case campaigns: Special Use Case campaigns may require additional approval and selection often depends on the tax status of the brand. (e.g. 501(c)3’s can select the Charity TCR campaign, other 501(c)’s do not qualify).
  

Note: Details around Special Use Case campaigns are still being worked on by the carrier ecosystem, and we will publish more information as it becomes available. 

To register a TCR Campaign:

1. As an account admin, login to the Account Overview page and click the Compliance tab > TCR.
   
   
2. Click Add Campaign.
   
3. Under TCR Brand, select the TCR Brand that’ll use the campaign you’re registering.
   • Note: Pending TCR brands can't be used to register TCR campaigns; Only TCR brands that have a score can be used to register TCR campaigns. If you have any questions regarding brand registration that has been pending for more than 48 hours, contact support at support@hustle.com.
     
4. Under Use Case, select the use case that best applies to the messages that’ll be sent by that particular brand. For more information, see Which TCR campaign should I choose?
   • Note: Only TCR Brands that have a Campaign Verify token applied can register with the Political use-case. For more information about Campaign Verify, see What is Campaign Verify?
5. If applicable, add Sub-Use Cases that’ll apply to the messages that’ll be sent by the brand. For more information about Sub-Use Cases see What are Sub-Use Cases and do I need them?
   
   • Note: Some Use Cases require at least two Sub-Use Cases to be selected. Up to five Sub-Use Cases can be applied to a campaign that supports Sub-Use Cases.
6. Enter the required information, check the boxes that apply to the use case, and click Next.
   • Display name: The name that’s displayed for the use-case in Hustle. This information is not shared with TCR. (i.e. “Fundraising Campaign”)
   • Description: A broad description of the use-case to be shared with The Campaign Registry and Vetting Partners. i.e. “messaging members about upcoming events”
   • Age Gated Content check: Check this box If messages for this campaign will include content that is restricted by law to those 18 years of age and older. For more information, see What does it mean to declare age-gated content will be used?
   • Opt ins check: Check this box if you collect or process opt-ins. 
     • For questions about audience “consent”, refer to the following CTIA guidelines. (Page 12, Section 5 offers guidance on “Consent”)
   • Opt outs check: Check this box if you collect or process opt-outs.  
7. Enter the req. Information and click Next.  
   • Contact Opt-In Methods: Information on how contacts opt-in to receive text messages from your brand. Add as many opt-in methods as are relevant for your entity.
     • Note: During the review process, vetting partners will closely review the opt-in methods for accuracy; for website opt-ins we strongly recommend linking to a clear form or place on the site where opt-ins are collected. It is also important to ensure that if you indicate that you are collecting personal information from users, the website includes a readily accessible privacy policy that explains how personal data is handled. 
   • Opt-out language: The opt-out language that’ll you’ll include in scripts sent to contacts. For more information see Should I include opt out language?
   • Sample messages: Examples of the initial scripts you’ll be sending to contacts in goals. These scripts should be written alongside and related to the Campaign Description that was entered in Step 2 under Campaign Details. For more information about scripts, see How do I write scripts?
   • Campaign Compliance: All campaign submissions are manually reviewed by the downstream Direct Connect Aggregator (DCA). This review process is outside of Hustle's control, but this section ensures that you review before submitting to avoid the most common causes for rejection. Review your campaign and check the boxes to confirm before you click Submit Campaign. We also recommend reviewing The 10DLC Prep Checklist ✨
8. The use-case registered will now appear on the Compliance tab under TCR Campaigns with a Pending TCR Status. We expect campaigns to be approved within one business week, but if the status does not update within this time frame, you can reach out to support@hustle.com.
   

Once your TCR campaign is approved, it will be available to apply to Hustle groups for messaging.

For instructions on how to apply TCR campaigns, see How do I apply TCR campaigns?

Note: All newly registered TCR campaigns will be subject to manual review by the downstream Direct Connect Aggregator (DCA) and will be placed in Pending status until this review is complete. The Pending status will show on the TCR Compliance page, and will change to Approved once the review is complete (typically within one business week). Pending campaigns will not be available to apply to groups or to the Broadcast inbox. If your campaign is not approved within one business week, please reach out to support@hustle.com for help. 

 

How do organization admins register for 10DLC?

Organization admins can only register for 10DLC if an account admin has enabled the option in Account Settings. For more information, see Who can register for 10DLC with Hustle?

How do organization admins register brands?

To register brands for 10DLC as an organization admin:

1. Log in to the Admin Panel and open the organization you want to register for 10DLC.
2. On the left click Settings > Compliance > Add Brand.
   • Click Add Existing Brands to add a brand that's already been registered via Hustle with TCR. For more information, see How do I add an existing brand?
     
3. Enter the EIN of the entity being registered > Next.
   • Company EIN: The entity's Employer Identification Number. Also known as the entity’s Federal Tax Identification Number.
4. Hustle will search the EIN entered and fill in some fields in the brand registration form. Review the information that was filled in for accuracy, and enter the information that's requested in any fields that are missing > click Next
   • Legal company name: The legal name of the entity being registered.
     • Admins can use this third-party EIN lookup service to find the exact legal name. Paste the EIN without the hyphen to use the lookup service. (e.g. EIN: 123456789)
   • Business name (if different from legal name): The marketing or DBA name of the brand; the name that audiences would recognize.
   • Display name: The name that will be used in the Hustle product. This name is not shared with TCR. 
   • Is your brand a political committee?:
     • Check Yes if the entity being registered is a PAC, 527, or other committee registered with the FEC. A Campaign Verify token is highly encouraged to register entities sending political messages to qualify for higher rates of throughput. For more information about Campaign Verify, see What is Campaign Verify?
     • Check No if the entity is not a political committee OR if you do not yet have a campaign verify token. This token can be applied after a brand is registered.
       • Campaign Verify tokens are brand-specific. You will need one Campaign Verify token per brand you register. (There is a way to obtain more than one token from the same CV Token submission, read more about it here)
       • 501(c)4s are not political committees and do not qualify for campaign verify tokens.  
   • Industry: Choose the industry option that best applies to the entity being registered.
   • Legal formation: Choose the legal formation option that best represents the entity being registered.
     
     • Charity, Non-Profit Organization: This can include any 501(c) or 527 organization (non-profits, labor unions, political campaigns, and issue advocacy organizations).  
     • Private Company: An incorporated business entity such as an LLC that is not publicly traded.
     • Publicly Traded Company: An incorporated business entity traded on a public exchange. A stock ticker is required to register as a Publicly Traded Company.
     • Government: Government agencies
     • Sole Proprietor: An unincorporated business owned by an individual. Note: Registering as a Sole Proprietor is not currently supported within Hustle's Admin panel. 
5. Verify the address that was filled in for accuracy. Enter the info of a point of contact for the entity being registered and click Add brand. We advise using an email and number that is shared across multiple team members to ensure the entity can be reached if needed. (e.g. info@company.com)
   • Contact phone: The contact phone number of the entity being registered.
   • Contact email: The contact email of the entity being registered.
   • Website: The website of the entity being registered.
   • Street address, City, etc.: The mailing address of the entity being registered.
6. The entity registered will now appear on the Compliance tab under TCR Brands.
   • TCR ID: A unique ID, provided by TCR, to identify brands.
   • Company name: The legal name of the entity the brand is registered to.
   • Display name: The display name of the entity the brand is registered to.
   • TCR Score: The trust score that will be used to determine throughput with carriers.
   • Date created: The date the brand was registered.   

Note: The TCR Score is the trust score that will be used to determine throughput with carriers. The TCR Score will show as Pending until registration is complete. Typically, the score will be provided within minutes of registration. If there is an issue with your registration, there may be additional steps required by TCR and their vetting partners to generate your trust score. If you have any questions regarding registration that has been pending for more than 48 hours, contact support at support@hustle.com.

How do organization admins register campaigns?

Note: Organization admins can only register for 10DLC if an account admin has enabled the option in Account Settings. For more information, see Who can register for 10DLC with Hustle?

Once a brand is registered, admins can register TCR campaigns. TCR has two classifications of campaigns available

• Standard Use Case campaigns: The TCR campaigns that'll be available to qualified brands without additional carrier approval.
• Special Use Case campaigns: Special Use Case campaigns may require additional approval and selection often depends on the tax status of the brand. (e.g. 501(c)3’s can select the Charity TCR campaign, other 501(c)’s do not qualify).

Note: Details around Special Use Case campaigns are still being worked on by the carrier ecosystem, and we will publish more information as it becomes available

To register a TCR Campaign as an organization admin:

1. Login to the Admin panel and open the organization you want to register for 10DLC.
2. On the left click Settings > Compliance > Add Campaign.
   
3. Under TCR Brand, select the TCR Brand that’ll use the campaign you’re registering. You can search for brands by their display name.
   • Note: Pending TCR brands can't be used to register TCR campaigns; Only TCR brands that have a score can be used to register TCR campaigns. If you have any questions regarding brand registration that has been pending for more than 48 hours, contact support at support@hustle.com.
     
     
4. Under Use Case, select the use case that best applies to the TCR Brand selected and the messages that will be sent by the brand.
   • Note: Only TCR Brands that have a Campaign Verify token saved can register with the Political use-case. For more information about Campaign Verify, see What is Campaign Verify?
5. If applicable, add Sub-Use Cases that’ll apply to the messages that’ll be sent by the brand. For more information about Sub-Use Cases see What are Sub-Use Cases and do I need them?
   
   • Note: Some Use Cases require at least two Sub-Use Cases to be selected. Up to five Sub-Use Cases can be applied to a campaign that supports Sub-Use Cases.
6. Enter the required information, check the boxes that apply to the use case, and click Next.
   • Display name: The name that’s displayed for the use-case in Hustle. This information is not shared with TCR. (i.e. “Fundraising Campaign”)
   • Description: A broad description of the use-case to be shared with The Campaign Registry and Vetting Partners. i.e. “messaging members about upcoming events”
   • Age Gated Content check: Check this box If messages for this campaign will include content that is restricted by law to those 18 years of age and older. For more information, see What does it mean to declare age-gated content will be used?
   • Opt ins check: Check this box if you collect or process opt-ins. 
     • For questions about audience “consent”, refer to the following CTIA guidelines. (Page 12, Section 5 offers guidance on “Consent”)
   • Opt outs check: Check this box if you collect or process opt-outs.  
7. Enter the required Information and click Next.
   • Contact Opt-In Methods: Information on how contacts opt-in to receive text messages from your brand. Add as many opt-in methods as are relevant for your entity. 
     • Note: During the review process, vetting partners will closely review the opt-in methods for accuracy; for website opt-ins we strongly recommend linking to a clear form or place on the site where opt-ins are collected. It is also important to ensure that if you indicate that you are collecting personal information from users, the website includes a readily accessible privacy policy that explains how personal data is handled. 
   • Opt-out language: The opt-out language that’ll you’ll include in scripts sent to contacts. For more information see Should I include opt out language?
   • Sample messages: Examples of the initial scripts you’ll be sending to contacts in goals. These scripts should be written alongside and related to the Campaign Description that was entered in Step 2 under Campaign Details. For more information about scripts, see How do I write scripts?
8. The use-case registered will now appear on the Compliance tab under TCR Campaigns with a Pending TCR Status. We expect campaigns to be approved within one business week, but if the status does not update within this time frame, you can reach out to support@hustle.com.

Once your TCR campaign is approved, it'll be available to apply to Hustle groups; Hustle groups need a TCR campaign applied to launch goals and send messages.

For instructions on how to apply TCR campaigns, see How do I apply TCR campaigns?

Note: All newly registered TCR campaigns will be subject to manual review by the downstream Direct Connect Aggregator (DCA) and will be placed in Pending status until this review is complete. The Pending status will show on the TCR Compliance page, and will change to Approved once the review is complete. Pending campaigns will not be available to apply to groups or to the Broadcast inbox. If your campaign is not approved within one business week, please reach out to support@hustle.com for help. 

 

How do I add an existing brand?

Once a brand is registered, admins can add it to any Hustle organization or account by using the Add Existing Brand button.

To add an existing brand:

1. Open the brand registration of the existing brand you want to share.
   • For account admins, this will be under TCR on the Compliance tab on the Account Overview page.
     
   • For organization admins, this will be on the Compliance tab in the organization's settings.
     
2. Click (...) next to the brand's name > Share TCR Brand.
3. Copy the six-digit Share Token that appears.
4. Open the Compliance tab of the account/organization you want to add the brand to and click Add Existing Brand.
5. Enter the six-digit Share Token copied in step 3 and a display name for the brand > Add Existing Brand.
   
6. The brand and all of its other details will now be registered and will appear on the Compliance tab under TCR Brands.

Admins can search for brands and campaigns on the Compliance tab using the

• TCR ID
• Display name
• TCR Brand
• Use Case

How do I delete a TCR brand and TCR campaign?

If any mistakes are made while registering a brand or campaign, admins can delete the registration to start over. Please note:

• Account admin can delete any brand and any campaign created in the account.
• Organization admin can only delete brands and campaigns created at the organization level.
  

How do I delete a brand?

Before deleting a TCR brand, please note:

• TCR brands that have any campaigns registered under them can't be deleted or removed. If a campaign uses a brand then that brand can't be deleted until all of the campaigns associated with it are removed.
  

To delete a TCR brand:

1. Open the Compliance tab where the brand was registered.
   • Hustle Account admins will need to log in to the Account Overview page and click the Compliance tab > TCR.
   • Hustle Organization admins will need to log in to the Admin Panel and open the organization with the brand they want to remove. Once open, they'll need to click Settings on the left > Compliance.
2. Click (...) next to the name of the brand you want to remove > Delete Brand.

If the Delete Brand option isn't available, confirm there are no campaigns using the brand for registration. 

How do I delete a campaign?

Before deleting TCR campaigns, please note:

• TCR campaigns that have been applied to a Hustle group can't be deleted or removed. The campaign can't be deleted until it's removed and no longer applied to any Hustle groups. For steps on how to change the TCR campaign applied to a group, see How do I apply TCR campaigns?

To delete a TCR campaign:

1. Open the Compliance tab where the campaign was registered.
   • Hustle Account Admins will need to log in to the Account Overview page and click the Compliance tab > TCR.
   • Hustle organization admins will need to log in to the Admin Panel and open the organization with the campaign they want to remove. Once open, they'll need to click Settings > Compliance.
2. Click (...) next to the name of the campaign you want to remove > Delete Campaign.

If the Delete Campaign option isn't available, confirm the campaigns hasn't been applied to any Hustle groups. For steps on how to change the TCR campaign applied to a group, see How do I apply TCR campaigns?

 

What does my TCR Score do?

TCR provides scores to carriers who use the score (in different ways) to determine how much message throughput should be allowed for brands over their networks.

For more information about how the TCR score affects messaging, see How does 10DLC affect my messaging? 

Frequently Asked Questions

Skip to:

• What if organizations in my account represent different brands?
• Can I use the same brand in different organizations?
• Can I use the same brands in different accounts?
• Should I register more than one brand?
• What if my organization doesn’t have an EIN?
• What if the EIN I entered doesn't fill in any information?
• Which industry should I choose?
• What contact info should I use during registration?
• How is my TCR Score calculated?
• Is my TCR Score good?
• How do I appeal my TCR Score?
• Can I change my TCR Score?
• What if I use multiple messaging providers?
• What if my TCR campaign is Pending? 
• Which TCR campaign should I choose?
• What are Sub-Use Cases and do I need them?
• What does it mean to declare age-gated content will be used?
• What if I'm an agency or reseller messaging on behalf of brands? 
• How do I use TCR campaigns?
• Is there a limit to how many brands and campaigns we can register?

What if organizations in my account represent different brands?

For Hustle accounts with several brands, account admins can enable brand registration at the organization-level from the TCR Settings in the Account Overview. 

Brands registered at the organization-level are only available to the organization where the brand was registered. For more information see How do organization admins register brands for 10DLC? 

 

Can I use the same brand in different organizations? 

Yes. There are several options available for account admins to make registered brands available to all or some Hustle organizations. Some of these options are only available in combination with campaign registration, which will be available at a later date. 

If organization-level registration is preferred because some (but not all) organizations will share a brand, admins can register that shared brand and copy the brand between the different organizations using the Add Existing Brand option. For more information, see How do I add an existing brand?

For affiliate-based organizations, affiliates can register their own campaigns using the brand of the national organization. By enabling the following TCR Setting: Allow Organization Admins to register new Campaigns under account-level brands, brands registered at the account-level can be made available to all organizations in the account. In this circumstance, organizations will register their own campaigns for account-level brands. 

 

Can I use the same brands in different accounts? 

Yes. Brands identify traffic for the carrier ecosystem and are not related to Hustle’s account structure. 

Once a brand is registered, it can be applied to any Hustle organization or account as determined by administrators using the Add Existing Brand option and in combination with the TCR Settings. For more information, see How do I add an existing brand?

 

Should I register more than one brand?

Brands are distinguished by their Employer Identification Number (EIN). It is not recommended to register multiple brands with the same EIN. 

Once a brand is registered, admins have the option to apply that registered brand to different Hustle organizations & accounts using the Add Existing Brand option. For more information, see How do I add an existing brand?

If you have the option to register multiple brands with distinct EINs there are some considerations: 

• T-mobile throttles throughput at the brand level. More brands translates to more throughput overall on T-mobile. 
• Campaigns are associated with brands and there are limits to the number of phone numbers that can be associated with a TCR campaign to deliver messages. The more brands that are available, the more campaigns are available, the more phone numbers are available.
• Traffic associated with a TCR campaign that does not comply with 10dlc messaging standards may experience higher levels of filtration. If customers balance their traffic across multiple brands and campaigns, risks to a problematic campaign may not impact deliverability of healthier campaigns.
• More brands means more brands & campaigns to manage. Admins may determine the throughput and phone number inventory available to them is sufficient for their needs, avoiding additional work managing multiple brands and campaigns.  
• Carriers use the TCR Score (aka “Trust Score”) to determine throughput (the number of messages that can be sent over a period of time). Brands with longer operating histories often will receive higher scores, which translates to higher throughput. When registering multiple brands, they may receive a range of scores that make some brands more preferable than others to deliver large volumes of traffic. 
• Affiliate-based accounts can have their affiliates register campaigns under the brand of the National organization. It is expected that the brand of a National organization will have a higher TCR Score than the brands of their affiliates. 
  • By leveraging the higher trust score of National brands, throughput for affiliates can be higher than what would otherwise be available to them using their own brand. However, in this example, all affiliates would share T-mobile’s daily message cap, which may be lower in the aggregate than if every affiliate registered their own brand. 
• 10DLC is new and there is not clear guidance for organizations with many brands and campaigns. As new guidance is made available, circumstances may change that require undesirable re-work.
  
  

What if my organization doesn’t have an EIN?

Some organizations do not have an EIN with which to register for 10DLC.

• Unincorporated nonprofits that have a fiscal sponsor will need to register using the EIN of the incorporated nonprofit sponsoring them
• Political organizations can file and register for an EIN for free via the IRS website. For more information, see the following IRS page: IRS: Apply for an Employer Identification Number (EIN) Online. 

Note: Registering as a Sole Proprietor is not currently supported within Hustle's Admin panel. Please contact support@hustle.com if you need to register your brand without an EIN. 

 

What if the EIN I entered doesn't fill in any information?

Hustle will attempt to fill in the brand registration form based on the EIN entered. If the Legal company name field doesn't get filled in then that means Hustle wasn't able to confirm the details of the EIN entered.

• We recommend confirming the EIN entered matches what's listed on the entities 990 form.
• If the EIN entered is correct, fill in the rest of the fields based on the information on the 990 form. It's likely the EIN entered hasn't been saved in the database Hustle references. To ensure there are no issues with the brand getting approved, enter the information exactly as it appears on the entities 990 form.
  
  

Which industry should I choose?

Industry selection does not influence the TCR Score of a brand; however, it is a required field for registration. 

• 501(c) entities are encouraged to select Non-profit Organization. 
• Political campaigns, PACs, and 527s entities are encouraged to select Political.
  

 

What contact info should I use during registration?

Contact Phone, Email & Mailing Address do not influence the TCR Score of a brand; however, they are required for registration. We recommend including contact information that is shared among multiple members of the organization. (e.g. info@company.com)

The Website of the brand can improve the TCR Score if the website is well trafficked. 

 

How is my TCR Score calculated? 

This information is not made available by TCR or their Vetting Partners. 

 

Is my TCR Score good?

The TCR Score of a brand will directly influence the throughput available via T-Mobile. Other carriers determine throughput using a combination of TCR Score and campaigns. More details on estimating throughput will be available in the near future.  

 

How do I appeal my TCR Score?

If you believe your TCR Score will limit your ability to communicate with audiences you have the option to appeal. Appeals are a manual review process by TCR’s vetting partners that take an undetermined amount of time to resolve. To initiate an appeal for a brand, email support@hustle.com with the TCR ID of that brand (available from the TCR Brands table on the Compliance tab). 

While the appeal is undergoing manual review with TCRs vetting partners, your messaging traffic will be subject to the limits associated with that TCR Score. If you need additional help navigating a texting program with diminished throughput, please contact your customer success manager. 

 

Can I change my TCR Score?

Without an appeal, the TCR Score of any brand is subject to change.   

Customers that are not satisfied with their TCR Score have an opportunity to appeal. To initiate an appeal for a brand, email support@hustle.com with the TCR ID of that brand (available from the TCR Brands table on the Compliance tab). 

While the appeal is undergoing manual review with TCRs vetting partners, your messaging traffic will be subject to the limits associated with that TCR Score. If you need additional help navigating a texting program with diminished throughput, please contact your customer success manager. 

 

What if I use multiple messaging providers? 

Customers that use multiple providers to send text messages using 10 digit long code phone numbers will have to register brands and campaigns with each messaging provider. It is expected for brands that share an EIN that messaging traffic across all messaging providers will be subject to the same daily T-Mobile messaging limits.

What if my TCR campaign is Pending? 

As of January 2023, all newly registered TCR campaigns will be subject to manual review by the downstream Direct Connect Aggregator (DCA) and will be placed in Pending status until this review is completed. The Pending status will show on the TCR Compliance page, and will change to Approved once the review is complete. Campaigns pending approval will not be available to apply to groups or to the Broadcast inbox until they are approved. 

Note: This manual review process will increase the time it takes for campaigns to be ready to send messages on the 10DLC routes, so please plan accordingly and register for 10DLC as early as possible. We expect campaigns to be approved within 10 days, but approval could take longer. Please follow our guidelines in How do I register for 10DLC with Hustle to avoid delays in registration. If your TCR campaign is not approved after 10 days, please contact support@hustle.com for help. 

Which TCR campaign should I choose?

There are a number of considerations to make when selecting a TCR campaign:

• See How does 10DLC affect my messaging? to learn more about the implications of campaign selection.
• See Which TCR campaign should I choose? for info on selecting a campaign based on your tax-exempt status.
  
  

What are Sub-Use Cases and do I need them?

Sub-Use Cases are additional determinations that better define the multitude of reasons brands communicate with audiences. 

Sub-Use Cases are optional for some campaigns and required for others. 

The impact of Sub-Use Cases on campaign registration is unclear, but as a precaution, it is recommended that the appropriate option(s) be selected. Generally, up to five Sub-Use Cases can be selected for a single TCR campaign.

 

What does it mean to declare age-gated content will be used?

This declaration is for organizations that will regularly promote or market goods or services that are restricted by age to those 18 years or older such as casinos and wineries. Carriers expect these organizations to verify the age of their audiences before messaging them. This declaration is not required for organizations that regularly invite audiences to lotteries, raffles & events where liquor is served.

 

What if I'm an agency or reseller messaging on behalf of brands? 

TCR defines a brand as "who the audience members believes they are communicating with". Agencies and other resellers that are messaging on behalf of their customers should use the brands of their customers.

When agencies and resellers are messaging on behalf of themselves, they should use their own brands.  

 

How do I use TCR campaigns?

For instructions on how to apply TCR campaigns, see How do I apply TCR campaigns?

 

Is there a limit to how many brands and campaigns we can register?

By default, TCR limits a brand to 50 campaigns. If you believe you'll need more than 50 campaigns for a particular brand, please contact support with the TCR ID of that brand at support@hustle.com.

 

How do I update a brand with a Campaign Verify token?

If the entity being registered is a PAC, 527, or other committee registered with the FEC, a Campaign Verify token is highly encouraged to register entities sending political messages to qualify for higher rates of throughput. For more information about Campaign Verify, see What is Campaign Verify? 

To update an existing brand with a Campaign Verify token: 

1. Click (...) next to the brand's name > Edit Brand

2. Make sure you've checked Yes for Is your brand a political committee?

3. Paste your Campaign Verify token.

4. Click Save to update the brand.

 

Can I obtain more than Campaign Verify token from the same CV Token submission?

Yes! There is a way to obtain more than one token from the same CV Token submission. First, ensure Multi-Factor Authentication (MA) is activated by logging into your account, clicking on your name (upper right), and selecting “Enroll in MFA.” Once MFA is setup, you will have the ability to generate more than one token per approved submission.

Simply click “Create an Authorization Token” as many times as needed, at no additional cost. 

 

✨ Check out our Video Tutorial for a step-by-step walkthrough on How to Register For 10DLC! ✨

 

 

If you or the vendor need assistance with those steps you’ll need to be in touch with CV’s support team: support@campaignverify.org