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What's new in Hustle?

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Emily Myers
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Hustle frequently releases new features and improvements to our site and mobile app. This article details the most recent changes made to Hustle. To see past feature changes and improvements, see Hustle release notes archive.

October 2024

  • A/B Test Goals are in beta, for admins who want to test out script variants to determine which gets the best engagement 🏆 Check out How do I use A/B Test Goals? 
  • Broadcast reply workflows are in beta, for admins who want replies to broadcast goals batched and given to agents to respond to. More info in How do I get started with Broadcast?
  • New reports for your data tracking convenience 🤓
    • New organization and account-level Automations reports
    • New organization and account-level Broadcast Goal Lead Stats Report
  • Inbox and call data are now included in Broadcast message exports. 
  • Tags are now alphabetized in the agent apps to make them easier to find and apply.
  • Hours of Operation will now be set by default, and will control when messages can be delivered, to avoid accidental late-night messages. Any messages that have not been delivered before close of hours of operation will be held by Hustle and delivered the following day when the hours of operation resume. 
  • We added support for the T-mobile Daily Message Limit so that TCR brands that have consumed the limit will show a banner warning on any organization(s) using the brand. Goals can be launched as normal, but any additional messages sent to T-mobile handsets will be held by Hustle and delivered the following day when the hours of operation resume. 

September 2024

  • We released a new organization report - the Dialer Agent Activity Report has information on how agents are performing in your Dialer goals ☎️ 
  • Improvements to our speed and performance in preparation for election traffic 💙

August 2024

  • The max number of contacts that can be assigned to an agent has doubled from 50k to 100k.
  • Import speeds have been ⏩ increased by 3x ⏩ in preparation for this election season! 
  • Scripts can now be created at the account level! to learn how, check it out here.
  • Our 10DLC registration forms have been updated to make the process clearer and easier than ever!
  • The script editor has been updated to allow for longer scripts with less warnings. 🙌

July 2024

  • Message Series is live! Automations will now allow automatic delivery of multiple messages over a time period. 
  • ✨ A shiny new script editor can be accessed all across the Hustle platform! ✨
  • Automations now support sending MMS, emojis, and our brand new script editor.
  • Automations will now include Tag and Group initial triggers in addition to keywords. 🙌
  • VAN integrations on the Integrations page will now show Database Name and Committee Name. 
  • Inboxes can now be archived! To learn how, check out this section.

June 2024

  • Account-level custom fields are live! Now custom fields can be created by account admins for use across all your organizations. To get them set up, check out this section. 
  • The account-level Org Activity report now includes inbox, broadcast, and dialer data 🙌
  • We've optimized Inbox Search to work even better.
  • Sentiment Filters are now available (in beta) to analyze sentiment in Inboxes. If you're interested in trying this out for your organization, email support@hustle.com. 

May 2024

  • Hustle's newest tool Automations is live ✨ Keywords and Automations make it possible to automate your Hustle workflows, and we will add more features in the coming weeks! Head over to How do I use Keywords and Automations? to get the scoop 🍦
  • The Inbox is now available to all clients 📥 up to 25 inboxes can be created in a Hustle organization to manage conversations for Automations, Broadcast, and Dialer tools. Check out How do I use the Inbox?
  • For public API users, our dev team published a public github repo for using Hustle's API, including sample to perform common operations 🙌 Find it here: https://github.com/Hustle/hustle-public-api-samples 
  • The Group Goal Lead Stats Report is now available at the account-level, so account admins can see this data across all their organizations. 
  • Broadcast and Dialer goal drafts can now be deleted. 

April 2024 

  • Inbox message search can now be filtered by Broadcast or Dialer goal - check out How do I use the Inbox for details!
  • The max number of contacts that can be assigned to one agent was raised to 50,000 💥
  • A new Group Goal Lead Stats Report is available to help admins identify specific leads by their Goal activity. The report includes a summary of lead activity across Group Goals in an Organization including how many leads were successfully messaged, skipped, unsuccessfully messaged, and had an action recorded. Filters are available to identify the specific leads with a particular goal action or message status.
  • Public API users can now update VAN and PDI integrations.
  • For account admins, the Account Overview now allows you to set the column visibility so you can adjust which columns you'd like to see. 
  • The Activity Page now includes a Paused badge for Goals that are currently paused.
  • On the Contacts Page of any group, opted out leads are no longer included in the 'Active' filter results. 

March 2024 

  • Admins using VAN integrations can update them to start syncing opt outs from Hustle to VAN. Opt out sync can be turned on for any new integrations set up in Hustle. Check out How do I set up opt outs to integrate with VAN?
  • For admins using our PDI integration, you can now associate a Hustle tag with a PDI survey question.
  • Improvements to v3 of our Public API:
    • Integrations can now be created through the public API. At the moment we support the creation of VAN, VAN MyVoters, and PDI.
    • GET /tags now lets you use the tag name as one of the query parameters
    • You can now add VAN Phone IDs to leads in the lead patch endpoint for externals
  • AWS S3 Buckets now include data for Broadcast and Dialer. 
  • New Reports and Improvements! Check out all the changes in Using Reports as a Hustle Admin
    • We released a Dialer Goal Stats reports for account and org admins using Hustle's Dialer
    • Account admins have access to a new report to see contract info next to Hustle usage: Usage vs. Allowance - We’d like to reiterate that this is not a billing report. It is meant to be broadly informational and is updated on an infrequent (few times a day) basis.
    • The Account Overview and Performance Overview reports have been updated to include Broadcast and Dialer data, as well as the ability to filter by different products 😎
    • The Performance Overview report can now be filtered by Inbox.
    • The Opt Out report can now be filtered by attributed goal.
    • The Tags report can now be filtered by custom fields.

February 2024

  • Version 3 of Hustle's public API is now live! Check out How do I use Hustle's Public API?
  • New reports! Hustle is providing admins with more tools to analyze and understand usage across organizations and accounts 🥳 
    • For account admins: check out the new Account Members Report to review and export every current account admin, organization admin, group admin, and agent across the entire account.
    • Account and Organization Admins can access the Members Report to review and export every current organization admin, group admin, and agent across the org. 
    • Account and Organization Admins can access the 🆕 Broadcast Goal Stats Report to track core performance metrics for Broadcast Goals (like engagement rate, opt out rate and deliverability rate).
      • Account admins can access the account-level reports from Account Overview > Reports.
      • Account and org admins can find all org-level reports from the Reports page of the left organizational menu ✨ More information in: Using Reports as a Hustle Admin
  • The Opt-out Report (available for account and organization admins) can now be filtered by custom fields, enabling admins to update CRMs using exports from the opt out report 🆒
  • Hustle has added a brand new integration with PDI to our suite of offerings ⚡️Take a look at  How do I connect my Hustle account with PDI? for more info. 
  • We increased the limit for contacts that can be assigned to an agent at one time from 10k to 25k ⬆️⬆️⬆️
  • For Broadcast and/or Dialer users, The Inbox now supports bulk tagging, and we continue to improve the new Inbox search tool - How do I use the Inbox? for more details 🤗
  • We've maximized throughput for SMS and MMS sending speeds (33% faster!)

January 2024

  • For Broadcast and/or Dialer users:
    • The Inbox now has a search function to search messages by individual word search and phrases 🔎 Results can be filtered by date range and the direction of the message (inbound / outbound).
    • In the Inbox, admins can now opt out leads in bulk 💪🏼
    • The status of broadcast messages (sent, failed, undelivered, expired, etc.) is now available from the in-product message export 📈 Check out How do I export data from Hustle? 
  • For users of Hustle's NGP VAN integration, admins can now choose the phone number type(s) from VAN they'd like to import into Hustle via VAN MyList ☎️
  • We've optimized our MMS sending speeds so that texts including media will be sent as quickly as possible ⚡️
  • Lead email is now available on the Contacts page for groups.
  • The Group Goal Stats report, with metrics on peer-to-peer goal performance including deliverability, is now available for Organization Admins via the Reports page ✨ More information in: Using Reports as a Hustle Admin
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Happy New Year ✨🍾

December 2023

  • TCR Campaign status updates 🆕 
    • Faster updates for TCR campaign statuses ⚡️
    • Admins who create TCR campaigns in Hustle will receive email updates for the following status changes: 
      • Campaign is approved - the campaign is ready to apply to groups or inboxes for messaging. 
      • Campaign is rejected - check out this article for more information on rejection reasons. 
      • Campaign is expired - for political campaigns with an expired Campaign Verify token. 
    • For rejected TCR campaigns, the reason will now populate next to the campaign. 

Screen Shot 2024-01-03 at 4.54.53 PM.png

  • Contact emails will now be available on the contacts page of groups 💌
  • After applying a TCR campaign to a group or inbox, a banner will update if there is any issue with associating the campaign. 

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November 2023

  • Account admins with too many admins to list from the Members tab of Account Overview will now have the option to export their admins 🎉 Check out How do I export Hustle Account Data for more info! 
  • TCR Campaigns can be edited to ensure they are compliant and include a Description and Opt in Methods for optimal deliverability. For instructions, see How do I update my TCR campaign?

  • What's new for Hustle's Dialer! 🎉

    • Agents must now select a call result before moving on to the next contact in a Call workflow

    • There is now a badge that lets agents know when a Call workflow is paused 

    • Agents can now access Skipped Workflows for any conversations that were skipped during a Call workflow
  • For account admins, we created a new Group Goal Stats report for tracking metrics on peer-to-peer goals across your account ✨ Check it out under Account Overview > Reports > Group Goal Statistics 
    • Screen Shot 2023-12-04 at 8.28.22 PM.png

October 2023

  • Hustle's Dialer Updates!
    • Outbound and Inbound Dialer Call activity now updates VAN, Blackbaud Luminate, and Salesforce Integrations 🤖
    • When a linked call result is recorded, sending the text and progressing in the workflow is now just one click! 
    • Dialer goals can be ⏸️Paused, 🟢 Resumed, and 🔴 Ended
      • Please note:
        • Pausing a dialer goal will immediately remove agent access to workflows
        • Ending a dialer goal will remove agent access to initial workflows

September 2023

  • Now available for Hustle's Dialer!
    • Call results are now visible in the dialer goal performance view.
    • Agents can now record call results during calls 🎙️.
    • Feature: Call related data is now getting passed to Salesforce and BBLO integrations 🎉.
  • In Broadcast: The messaging box (thread input) will now give the reason that a lead can no longer be texted (for example: they opted out or this is a landline) 

August 2023

  • Admins can now schedule Broadcasts to go out some time in the future 🤖 ✨ 
  • Broadcast messages now sync to Salesforce and BBLO integrations ⚡️ For more information see How do I get started with Broadcast? 

July 2023

  • For clients using Broadcast, Hustle will now mark broadcast leads as engaged if they call back the number they receive a message from. 
  • Agent phone numbers are now fully optional everywhere that Admins add agents in Hustle, as email is now the required field 

June 2023

  • Starting June 28th, users of the Hustle platform will be invited and identified by their email instead of their phone number 🎉 For more information, check out How do I create a Hustle Account? 
  • For Broadcast users, the Inbox now features a few different Views 👀 to separate Opt Outs from other types of conversations ✨For more info take a look at How do I get started with Broadcast?

May 2023

  • Admins can now 🔴 Pause and 🟢 Resume Broadcast goals. For all the steps and further details, please see How do I stop a Broadcast? 🎉
  • Your scripts will now respect line breaks in our Script Editor 💪 When drafting scripts, you can add new lines in your messaging using the Return key to separate the text within the message! Making your texts more readable 📖 and uniquely formatted 🤩
  • The speed of sending Personalized Clips in messages has received an overhaul! Optimizing how quickly your creations can be watched by your leads ASAP 🎥 For more info, see How do I turn on Personalized Clips for a goal? 
  • And drumroll please 🥁 We've redesigned the Activity Page to include more stats ✨
    Most notably ✏️ stats from the Goals list page, a familiar interface for users. Please note: this will no longer include the engagement and opt out rate of a particular goal. However, initial messages remaining will be visible from the activity page 😎

April 2023

  • Hustle launched Script Assistant, our exciting new tool that uses the power of AI to to help you send out creative messages that catch more attention 🎉 To get started, check out How do I use the Script Assistant?
  • The script editor now automatically opens up the media panels for easy access to your images and videos so you can send out an MMS and get better response rates! For more information on using MMS, see How do I text with MMS in Hustle? 
  • If you have an Expired TCR Campaign, you can recreate it right from your Compliance page 🙌 You'll now see this option next to any expired campaigns to easily recreate them once you've updated your Brand with a valid Campaign Verify token: Screen_Shot_2023-04-20_at_11.57.33_AM.png

March 2023

  • In Hustle's Public API, the getLeadsInGroup endpoint now allows users to query leads in a group that are Deactivated. Hustle API documentation can be found at Hustle Public API Documentation

  • As of January 2023, all newly registered TCR campaigns will be subject to manual review by the downstream Direct Connect Aggregator (DCA) and will be placed in Pending status until this review is completed. The Pending status will show on the TCR Compliance page, and will change to Approved once the review is complete. Campaigns pending approval will not be available to apply to groups or to the Broadcast inbox until they are approved. More info at What if my TCR campaign is Pending? 

    • We recommend clients register for 10DLC as soon as possible. We expect campaigns to be approved within one business week, but approval could take longer. 

    • If your TCR campaign is not approved after one week, please contact support@hustle.com for help. 

February 2023

  • Hustle has a new integration with Microsoft Dynamics! To get the Microsoft Dynamics integration, please reach out to your CSM. If you don't know who that is, reach out to support@hustle.com. For more information on the integration, please check out How do I get started with Microsoft Dynamics Integration?
  • From the Admin Panel, Admins can navigate directly to Hustle's web app to access their workflows. Admins can click on their initials in the top right corner, they can click on My Workflows to skip to web.hustle.com. 

Screen_Shot_2023-02-24_at_3.32.58_PM.png

January 2023

  • Campaign Verify tokens issued for the 2022 election cycle are expired as of January 31, 2023. Per Campaign Verify's website: 

“Tokens for verification requests submitted to Campaign Verify prior to November 15, 2022 will expire on January 31, 2023. Tokens for verification requests submitted on November 15, 2022 and later will be valid until January 31, 2025.”

Texting with an expired token will result in very slow deliverability of your messages, and is not recommended. If you’d like to continue texting with that TCR Brand, here are the steps to get things updated:

  1. Apply for a new token from Campaign Verify: https://www.campaignverify.org/#signup
  2. Once you have your new token, you can update your TCR Brand in Hustle with that new token. 
  3. Delete any TCR Campaigns under that Brand as they expired with the CV token.
  4. Create new TCR Campaigns under your updated TCR Brand. 
  5. Link any groups you are using for messaging with the new TCR campaign(s). 

If you run into any issues, please reach out to support@hustle.com.

December 2022

  • Hustle will now automatically optimize video clips uploaded to the Media Library 🎉 For best practices for Video Clips, check out How do I send video clips in Hustle? 
  • Broadcast messages in the Inbox now display the Status and Time Sent.

November 2022

  • Media Library is launched! For Hustle organizations with MMS enabled, account and organization admins can add video clips to their organization for use in Hustle scripts. For more information, see: How do I send video clips in Hustle? Media_Library_.png
  • Admins can archive video clips in the Media Library. From the Media Details page, press the red Archive button and the clip will move to a separate folder with archived media.Screen_Shot_2022-12-16_at_2.37.48_PM.png
  • To unarchive a clip, select the blue Unarchive button and the clip will return to the Media Library.Screen_Shot_2022-12-16_at_2.58.25_PM.png

 

  • Usage Reports at the Account and Organization level are live! Admins can track their Hustle usage. The Usage reports include metrics on distinct mobile numbers imported, active contacts, outbound messages sent, and other data. These reports include data for peer-to-peer messages and Broadcast activity (for organizations that have Broadcast enabled) that help admins keep track of their overall usage. For more information, see Using Reports as a Hustle AdminScreen_Shot_2023-01-24_at_12.54.04_PM.pngScreen_Shot_2023-01-25_at_10.39.11_AM.png
  • Broadcast goal details are visible on Goal Stats page. When admins click on a Broadcast name, they can see pending messages, sent messages, delivered messages, engagement rate, opt out rate, and error rate.
    Screen_Shot_2023-02-02_at_11.51.11_AM.png

October 2022

  • Admins can choose a date and time for a broadcast to stop sending messages. Once the end date & time have passed, messages that have not yet been sent to carriers will be marked as “expired”. For more information see: How do I end a broadcast?

expiring_a_broadcast.png

  • Broadcast Message exports are now available from the Organization exports page for organizations with broadcast enabled.

Screen_Shot_2022-10-14_at_11.35.37_AM.png

  • Because carrier networks take longer to deliver messages containing media, the broadcast goal form now includes an MMS Sending Estimate for broadcast messages that contain media. If a broadcast is estimated to take longer to send all messages than desired, consider reducing the number of contacts targeted in the broadcast.

Screen_Shot_2022-10-14_at_11.39.15_AM.png

  • Broadcast capabilities can now be enabled for specific Organizations in an Account. A new Broadcast Status field is available from the Organization table of the Account Overview to identify organizations with broadcast enabled. 

Screen_Shot_2022-10-14_at_12.45.09_PM.png

 

  • Custom Fields are visible from the Inbox
  • Agents can preview video clips from the agent apps
  • Performance improvements to MMS throughput

September 2022

August 2022

  • Tags can be applied from the Inbox
  • Admins can edit Contact Name, Notes, & Follow Up comments from the Inbox
  • Admins can send test messages of broadcasts to themselves from the preview tab of the broadcast script editor. 

    Screen_Shot_2022-09-08_at_12.30.23_PM.png

July 2022

  • Broadcast goal stats are now available! Admins can review a broadcasts' stats by selecting the name of the broadcast from the Broadcasts page. Stats include: 
    • Pending: the number of messages awaiting to be sent 
    • Sent: the number of messages Hustle sent 
    • Delivered: the number of sent messages successfully delivered to carrier networks
    • Engagement: the number of contacts who received the message and replied 
    • Opt out: The number of contacts who received the message and opted out
    • Error: the number of sent messages that were not successfully delivered
      • carrier blocked: the number of sent messages carriers rejected
      • failed: the number of messages that Hustle failed to send
      • sending error: the number of remaining successfully sent messages that were not delivered 

Screen_Shot_2022-09-08_at_12.19.57_PM.png

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June 2022

  • Admins can now save their Broadcasts as drafts and return to them at a later date when ready to launch. 
  • The inbox updates in real-time with messages from contacts
  • Unread messages are distinguished from read messages in the inbox 

May 2022

  • Introducing Broadcast & Inbox!

    Broadcasts are outbound campaigns where Hustle will deliver an initial message automatically to contacts in an organization who are targeted in a broadcast. Replies to broadcasts from contacts are available from the Inbox of the organization where the broadcast was launched. 

    Screen_Shot_2022-05-26_at_9.28.52_AM.png

    See How do I get Broadcast? for details on how to turn on Broadcast for your Hustle Account

    • If your organization has already signed up to use Hustle's messaging platform, contact your CSM.
      • If you don't know who your CSM is, contact support@hustle.com with the email and phone number on your Hustle account.
    • If your organization has never used Hustle and is interested in signing up, contact sales@hustle.com

 

April 2022

  • Introducing the Group Setup Bar. The setup bar includes the steps that admins must take to launch a Goal. Screen_Shot_2022-05-26_at_9.19.58_AM.png

March 2022

  • Admins can specify which area code their group uses to send messages. How do I set up a group's phone number? has more detail. 
    Screen_Shot_2022-03-17_at_5.02.27_PM.png

  • The group settings now includes a phone settings tab that displays the phone number the group is using to communicate with contacts.
    Screen_Shot_2022-03-17_at_5.01.14_PM.png 
  • Admins have the option to upgrade their groups to use shared threads and a single phone number for all conversations moving forward. Starting April 1, all groups will be upgraded automatically by Hustle. For more information, see How do I upgrade my group?

February 2022

 

January 2022

  • Admins can now duplicate goals across groups with different assignment strategies. For more information see How do I duplicate my goal?

 

December 2021

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October 2021

  • Admins can now search for brands and campaigns on the Compliance tab using the display name. For more information, see How do I add an existing brand?21-10-11_at_1.50.19_PM.png
  • We've improved our brand registration form! When admins enter an EIN, Hustle will search and try to fill in the brand reg. form based on the information we're able to match with the EIN. For more information, see How do I register for 10DLC with Hustle?Screen_Shot_2021-10-08_at_10.24.52_AM.png

 

September 2021

August 2021

  • We've made our exports faster! Depending on the amount of data, it now takes up to 20 minutes to generate Group and Organization exports. For more information, see How do I export data from Hustle?

July 2021

  • We've reworked assignment strategies and changed how contacts get distributed to agents in new groups! Groups created on and after July 21, 2021 will now use one Shared strategy to distribute contacts to agents. For more information, see How do I use Shared groups?7-20_at_2.18.37_PM.png
  • Admin can now target contacts based on their assignment status and which agent they're assigned to. For more information, see How do I target contacts in my goals?Screen_Shot_2021-07-22_at_11.38.43_AM.png

June 2021

 

May 2021

April 2021

 

March 2021

 

February 2021

 

January 2021

  • In the messages export, inbound messages will now have the ID of the goals they were received in. For more information about our messages export, see Hustle admin exports dictionary. blobid0.png

 

December 2020

 

November 2020

 

October 2020

 

September 2020

August 2020

July 2020

  • Hustle has renewed its SOC II certification.
  • Security enhancements.
  • Mobile login and mobile performance improvements.
  • Improvements to real time data transfers via integrations.

June 2020

May 2020

  • Performance improvements to the Admin Panel and the Hustle web and mobile app.
  • Concluded beta testing to improve managing agents.
  • Security improvements.

April 2020

  • When creating goals, Reminders are no longer enabled by default. For more information, see How do I use Hustle goals?
  • The Send button in the mobile app is now larger for agents.
  • Admins can now keep up-to-date on the changes made in Hustle, from the admin panel, by clicking See what's new! in the top right corner. 4_8_release.png
  • Improved stability and responsiveness. 

March 2020

  • If your VAN account uses "VAN My Voters" and "VAN My Campaign, My Members, My Workers" (Also known as VAN in Hustle) you can copy your integration to the other integration type! For more information see How do I connect my Hustle account with VAN?
  • You can now set what area codes you prefer your groups to text from (based on availability). For more information see How do I text from a different area code? in How do I text from a specific area code?
  • We've made improvements to how agents and admins sign up for Hustle! For more information see How do I create a Hustle Account? 
  • Stability and performance improvements.

February 2020

December 2019

  • You can now manage the tags on your contacts in bulk! From the contacts page, check the box next to contacts you’d like to tag. Then click > Apply Tags or Remove Tags and choose which tags you’d like to apply or remove from contacts.Bulk_add_tags.gif                                                                                                                                                                                                              Bulk_remove_tags.gif
  • The goal form has been improved so admins can now set when workflows are available and closed. Admins can also refer to the Goal Calendar to see when initial and reminder workflows are active. For more information, see How do I use Hustle goals?Screen_Shot_2019-12-11_at_2.30.08_PM.png

 

November 2019

  • Account administrators can now choose which specific organizations under their account can send outbound MMS. The option to enable outbound MMS for an organization is available in the Organizations tab of the Account Overview page.Account_MMS.png
  • For Organizations with a VAN Integration, Admins can now manage integrations for goals at the bottom of the goal creation form for draft and launched goals. Managing your integrations in draft mode will ensure that all data is captured.integrations_form.png

 

 

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